About Us

Online Lead Generation

Online Lead Generation has exploded with 42% of sales originating from online leads and growing 20% year on year (Econsultancy) despite the economic climate.  Some even say, it is because of the financial environment that performance marketing is now favoured over traditional fixed price/cpm advertising.

 

Why Use Fuse?

 

Fuse is a new breed of Performance agency - think Lead Generation fused with Direct Marketing. We excel at providing large scale high performance b2c lead generation campaigns. Our clients acheive better results in lead generation and performance marketing using our unique methodology and know-how.

Managed by Peter Bell (said by many to be the brightest thinker in lead generation today). He is responsible for the first ever Internet Advertising Bureau (IAB) research on UK lead generation as a member of the IAB Online Lead Generation Council. He runs the UK's most popular blog on performance lead marketing, an author of many whitepapers on lead generation and recently featured in the Guardian newspaper.

Peter’s unique insight, shaped by cutting his teeth in traditional publishing for IPC Media, then with Forward, a customer engagement agency managing Tesco before plunging directly into lead generation with Consodata (later Acxiom) in 2002 where Peter led the Online Lead Generation team.

Peter was awarded the IDM Diploma in Digital Marketing (DipDigM) in 2007.

Over the last decade, Peter has worked with the UK's biggest brands including E.ON Energy, Carphone Warehouse, Cancer Research UK and Sky providing literally millions of leads and customers.

Peter's previous start-up grew into the UK's fastest growing lead generation agency helping major brands across all vertical sectors achieve their marketing KPI's.

In 2011, Fuse launched representing the next evolution of performance lead marketing embracing mobile and social channels plus lead profiling and scoring to gain outstanding marketing results. Email or Contact us today.

Further Information