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Publishing - Lead Generation Whitepaper

Scenario

Need to increase subscriber base through trial subscription marketing without using freebies and instead focus on attracting people with the right motivation who won't cancel after the trial period expires.

Solution Overview

Firstly, the customer database is profiled to reveal skews in the data. This analysis identifies the type of leads that should be targeted to acheive the lowest cost per acquisition (CPA). To boost the efficacy of the results, other third-party transactional databases are overlayed. Using a multi-sourced intelligence approach a strong profile is revealed which means the targeting can be much more precise. To take full advantage, real-time links are set-up to these 3rd party databases which means leads can be segmented in real-time and give different marketing offers according to their responsiveness. Importantly, consumers who have little intention to proceed beyond the free-trial period are screened out in this process.

For the full version of this report, which covers:

  • Profiling and scoring your existing subscribers and new leads into low, medium and high value
  • Pricing of leads to correlate with the ROI they provide
  • Scaling up the lead generation programme without loss of quality

Please contact us to request your copy.