Advertisers
Requirement to build database of opted-in travellers that fits target market and remain responsive to email marketing
A combination of lead generation channels is recommended to achieve this. Firstly, in order to understand which to use, a benchmark must be established – What is considered a responsive consumer? Someone who opens every email or maybe just 2/3 times a year. In terms of channels to use, naturally, email marketing will provide some of the most responsive consumers but volume will be hard to sustain, therefore it is best to go with a flexible budget policy to employ other channels such as:
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