Services
Lead Generation Retention Marketing
Did you know that Lead Generation can also be used for retention marketing? Any large advertiser can save millions in direct mail spend by capturing 100% of customers email addresses using Fuse Engage™
Fuse Engage™ works by re-purposing a lead generation campaign to collect email addresses of existing customers rather than new leads.
Fuse has access to hundreds of publisher sites meaning you can collect millions of existing customer email addresses in a matter of months. Imagine being able to communicate with 100% of your customer base via email - saving cost, resources and time in getting the right messages to all customers at the right time.
Fuse can manage the whole process for you ensuring compliance with all data protection laws and optimal email performance which means open rates of +50% and +25% click thru's are the norm.
Fuse Engage™ helps retain and engage more customers by:
- Collecting email address and other valuable info. you don't already have on your customer base
- Contacting customers in realtime with a welcome email
- Engaging customers using personalised creative and incentivisation
- Streaming new customer information live into your database
For a clearer idea of how to retain more of your customers at low cost, contact us.