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Social Media Lead Generation
In the UK over 30 million people are on Facebook and almost a quarter of our time is spent on social media sites. Whilst the sales value of gathering likes and fans are unproven, there are many ways to attract huge numbers of the right audience as the base for a broader marketing campaign.
One valuable aspect of incorporating social media into the campaign is by inviting consumers to log-in with their facebook details rather than complete additional contact information. Lead generation campaigns are also easy to embed in facebook pages making even more use of a huge potential audience.
Whilst Facebook represents the biggest audience to target with a lead generation campaign - planning a long-term campaign is tricky due to regular platform changes as they seek to find the best model that works for them. However, there is evidence of it becoming easier to integrate a Facebook lead generation campaign. Inside Facebook itself comments, 'Across the industry, advertisers are moving away from CPM models that do not ensure that consumers are truly seeing their ads. Cost-per-conversion, action or engagement are much more desirable because companies do not have to pay unless an ad is effective.'
Fuse can advise on the best way to integrate social media into a lead gneration campaign and ensure it is measurable and trackable back to a cost per lead and cost per acquisition.